Who We Are
BLANKET Group is a modern agency built to meet the evolving needs of beauty and wellness brands.
In today's landscape, brands need more than standalone services. They need connected expertise that drives meaningful growth while protecting long-term desirability, relevance and brand equity – a belief that led Emma Dawson and Emily Shanks to create BLANKET Group.
Bringing together communications, talent, partnerships, VIP activations and personal publicity, BLANKET delivers an integrated approach to growth. At its core is a carefully curated portfolio of brands, founders, experts and talent, united by shared values and a commitment to excellence.
Acting as an extension of in-house teams, BLANKET combines strategic thinking, creative expertise and an influential network to unlock meaningful opportunities, build lasting relevance and create enduring success.
Bringing together communications, talent, partnerships, VIP activations and personal publicity, BLANKET delivers an integrated approach to growth. At its core is a carefully curated portfolio of brands, founders, experts and talent, united by shared values and a commitment to excellence.
Acting as an extension of in-house teams, BLANKET combines strategic thinking, creative expertise and an influential network to unlock meaningful opportunities, build lasting relevance and create enduring success.
Our Values, Our Mission, Our Team
BLANKET is committed to being kind in our communication, considered and impactful in our work, respectful and authentic in our relationships, and inclusive in both thought and practice.
We pride ourselves on delivering high-touch services with creativity and purpose, ensuring our clients connect, resonate and achieve lasting success.
We pride ourselves on delivering high-touch services with creativity and purpose, ensuring our clients connect, resonate and achieve lasting success.
Small by choice, with expertise at our core. We're committed to growing with our team, creating a supportive environment where everyone can learn, develop and be heard. Our team is at the heart of BLANKET, and nurturing talent from within has always been a priority.
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2017
Emma Dawson
Founder
2018
Emily Shanks
Founding Partner
2024
Liz Clark
Director of Strategy and Growth
2018
Harriet Southgate
Group Co-ordinator/Financial Controller
2018
Charlotte Fielder
Group Communications Director
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2021
Milly Green
Communications Director
2018
Joanna Moursi
Associate Director
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2023
Clare Minne
VIP & Partnerships Manager
2025
Shelley Whaits
Group Talent Director
2025
Ruby Eleazu
Talent and Partnerships Assistant
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2023
Rosie Spence
Senior Communications Manager
2021
Polly Hughes
Senior Communications Manager
2023
Chloe Adams
Senior Communications Manager
2026
Magda Kroliczak
Senior Communications Executive
2024
Sienna Middleton
Junior Communications Executive
2025
Maya Gallen
Junior Communications Executive
2025
Paloma Tavares Vieira
Communications Assistant
2025
Courtney Hurd
Communications Assistant
Frequently Asked Questions
01
We specialise in Communications, Paid Partnerships, Events and Projects, Profile PR, Talent Representation, Commercial Partnerships and strategic brand growth within the beauty industry.
02
Yes. We work exclusively with impactful brands across the beauty industry, from emerging founder-led businesses to global corporate brands. Our services span Communications, Paid Partnerships, Events and Projects, Profile PR for founders and industry experts, and Commercial Partnerships.
03
Absolutely. We partner with businesses at every stage of growth, from exciting new founder-led brands to established international companies.
04
We offer both ongoing retained partnerships and bespoke project-based support, depending on the needs of your brand.
05
Of course. Email hello@blanketlondon.com with a brief overview of your business or project and we'll be in touch.
06
We're based in the heart of Covent Garden, in a townhouse just moments from Seven Dials in London.
07
Yes. While we're based in London, we work with brands, founders and partners across the UK and internationally.
08
We'd love to hear from you. Drop us an email at hello@blanketlondon.com and keep an eye on our Instagram @BlanketLondon, where we regularly share upcoming roles, freelance opportunities and agency news.
09
Simply email hello@blanketlondon.com and a member of our team will arrange a suitable time to connect.
10
Yes. We have a number of Founder brands on a communications retainer, and provide Profile PR and commercial representation for founders, beauty experts, practitioners and industry leaders looking to build their visibility and influence.
11
Yes. We love hearing from freelancers across beauty communications, content, design, production, social media, and other creative disciplines. Get in touch at hello@blanketlondon.com.
12
Absolutely. We're always interested in connecting with production companies, creative studios, and specialist partners. Email us at hello@blanketlondon.com to start the conversation.
13
Yes. Whether you're an independent freelancer, boutique agency, or established production company, we'd love to hear about potential opportunities to work together. Contact us at hello@blanketlondon.com.
14
Follow us on Instagram @BlanketLondon for the latest agency updates, client news, industry insights and opportunities.