Project Based Activations

BLANKET amplified L'Oréal Groupe’s Future of Beauty event by bringing its Beauty Tech innovations to a consumer audience through a carefully curated network of over 200 beauty editors, trade and tech media, dermatologists, aesthetic experts and credibility-led creators. By combining expert voices with engaging creator storytelling, the campaign translated complex innovation into accessible content, driving strong editorial coverage, organic social amplification and meaningful conversations that positioned L'Oréal Groupe as a leader in Beauty Tech. 

BLANKET delivered a landmark celebration of Sam McKnight’s 70th birthday, MBE recognition and 50-year career, creating one of the most talked-about events in the fashion and beauty calendar. Through an exclusive venue partnership, premium brand collaborations, a guest list of over 320 influential VIPs, media and industry leaders, and strategic coverage across titles including Vogue, WWD, The London Standard and Mail Online, the event significantly elevated Sam McKnight’s profile while driving widespread brand awareness and product visibility. 

BLANKET delivered a 360° activation for Armani Beauty's inaugural year as an official BAFTA Film Awards sponsor, embedding the brand at the heart of red-carpet culture through actor partnerships, leading hair and makeup artists, creator collaborations and premium editorial storytelling. Centred around the newly reimagined Luminous Silk Foundation, the campaign spanned talent management, social content and high-profile media placements, positioning Armani Beauty as a leading beauty authority during one of the industry's most influential cultural moments. 

BLANKET introduced Lancôme's new Absolue Longevity Soft Cream through an expert-led launch campaign designed to educate and inspire key beauty press. Combining an intimate press breakfast at Claridge's with scientific insights, premium product experiences and exclusive facials for key editors and influencers, the activation positioned the product as a standout innovation in luxury longevity skincare. 

BLANKET brought together client founders and CEOs, press and influential agency contacts for an expert-led event exploring how AI is transforming brand discovery and communications. Co-hosted by Founding Partner Emily Shanks and Dr Lauren Ingram, the discussion positioned BLANKET at the forefront of AI and communications, highlighting how brands can evolve their PR strategies to build visibility in AI-generated search and recommendations. 

We hosted an intimate afternoon tea with NISHANE at The Georgian Terrace, Harrods, hosted by renowned perfumer Julien Rasquinet alongside Alexandre Helwani, to celebrate the exclusive launch of Thorns Become Roses at Harrods. Bringing together a curated guest list of leading beauty editors, fragrance experts and creators, the event offered an immersive introduction to Julien's latest creation. Guests were welcomed with bespoke rose-inspired cocktails before enjoying a beautifully curated afternoon tea paired with rose-infused teas, followed by an intimate fragrance discovery, where Julien and Alexandre shared the inspiration, craftsmanship and olfactive journey behind Thorns Become Roses.