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VIEVE
Description
OBJECTIVE
Drive authentic desirability and validation for ICON Mascara through industry and VIP endorsements in a social-first campaign, amplifying with press
EXECUTION
4 Makeup Artists created signature VIEVE looks using ICON Mascara. Content heroed the look, product, and artistry, driving high-value endorsement.
APPROACH
Position Makeup Artists as modern ICONs - celebrating their artistry from VIEVE Pros to VIP MUAs through a social-led campaign spotlighting creativity and authenticity.
IMPACT
Strengthened brand credibility, amplified artist advocacy, and cemented ICON Mascara as a must-have hero product.
