SYNC x Alex Steinherr
Description
OBJECTIVE
To launch Sync Beauty's Brow Gel range by building awareness for the new brand, establishing credibility through expert endorsement, and driving sales through strategic promotional activity.
STRATEGY
Partner with trusted beauty authority Alex Steinherr to position Sync Beauty as a credible, results-driven brand. Content centred on product efficacy, clean and vegan credentials, and exclusive time-limited offers designed to convert awareness into purchase.
EXECUTION
BLANKET delivered a six-month ambassador partnership across Instagram and Substack, combining educational product storytelling, expert recommendation and promotional content. Paid media amplification extended reach and maximised the impact of key sales-driving moments throughout the campaign.
IMPACT
The partnership established Sync Beauty as a trusted new entrant in the beauty category, through association with one of the industry's most respected voices. Consistent, multi-channel content generated sustained awareness for the Brow Gel launch, while authentic product advocacy and strategically timed promotional offers drove conversions across the campaign.
