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SAM MCKNIGHT MBE
Description
Maximising Momentum Around a Milestone Year & Driving Profile Coverage Beyond Beauty
To capitalise on a milestone year for Sam McKnight – marking his 50th year in the industry, his 70th birthday, and his MBE recognition – we executed a targeted, profile-led press outreach strategy designed to maximise momentum around these significant achievements.
Our approach focused on securing high-impact profile opportunities, pitching both traditional beauty press and broader lifestyle, business and national outlets. By positioning Sam's story beyond the beauty pages, we expanded his reach, elevated his personal brand and generated wider recognition of his contribution to the industry.
