Ralph Lauren Fragrances
Description
OBJECTIVE
Drive local relevance for Ralph Lauren Fragrances in the UK market by leveraging global ambassador Lando Norris through a premium creator and VIP activation.
EXECUTION
Secured 150+ high-profile guests across fashion, beauty, lifestyle and press, alongside five handpicked UK creators who produced exclusive organic content with Lando Norris.
APPROACH
Combined global talent with locally relevant creators to deliver authentic UK storytelling, maximising earned reach, engagement and cultural relevance.
IMPACT
Delivered a benchmark-setting activation that demonstrated the power of combining global talent with local creators. The campaign generated 70M+ estimated impressions, 11M+ video views, 1.8M+ engagements and 228 social posts, significantly increasing brand visibility and Share of Influence across the UK market.
