Jones Road Beauty
Description
OBJECTIVE
To launch Jones Road Beauty into the UK market while establishing strong brand awareness and positioning Bobbi Brown as a leading voice across beauty and lifestyle categories.
STRATEGY
BLANKET positioned Jones Road Beauty and Bobbi Brown at the heart of UK cultural and beauty conversations, building relevance through a dual narrative of brand and founder storytelling.
EXECUTION
BLANKET led the UK launch of Jones Road Beauty and continues to manage all communications for the brand, alongside profile activity for Bobbi Brown. Our work spans product launches, founder profiling and media engagement across print, digital, broadcast, podcast and Substack platforms. Recent activity has included the campaign for Bobbi Brown's memoir Still Bobbi, supported by a series of high-impact appearances including a Red Magazine event for 250+ guests, a Liberty book signing, and a Times+ subscriber event in front of an audience of over 1,000.
IMPACT
The programme has delivered sustained visibility for Jones Road Beauty across both beauty and lifestyle media, successfully establishing the brand in the UK market while cementing Bobbi Brown's ongoing cultural relevance and authority.
