Luke Hersheson
Description
Building Luke Hersheson’s Profile Beyond Beauty
Our objective was to raise Luke Hersheson's profile beyond the beauty category – positioning him not just as one of the industry's most influential hair experts, but as a visionary entrepreneur, product innovator and business leader.
As CEO of Hershesons, Luke leads a business built on a legacy of firsts: the brand introduced hair straighteners to the UK market, redefining professional hairstyling for a generation. Our strategy centred on cementing Luke's reputation as a generational talent, while spotlighting his role in shaping the future of beauty through product innovation, brand building and entrepreneurship.
The results speak for themselves. We've secured high-profile coverage across premium media – The Times Luxx, British Vogue, The Standard and The Business Men – and expanded Luke's reach through influential podcast appearances, including Beauty Sessions, putting his expertise and entrepreneurial journey in front of new audiences.
The outcome: a broader, more authoritative public profile for Luke, one that strengthens both his personal brand and the wider Hershesons business.
