Hershesons
Description
OBJECTIVE
To increase brand visibility, cultural relevance and category authority for Hershesons, while strengthening awareness of its products, salon expertise and founder profile.
STRATEGY
BLANKET positioned Hershesons at the centre of beauty and hair conversations, establishing the brand as a category authority rather than just a participant in it.
EXECUTION
BLANKET delivered an integrated communications programme spanning product launches, expert commentary, celebrity and VIP integration, salon storytelling and founder profiling. Activity was designed to build long-term brand authority, drive visibility for hero products, and cement Hershesons' reputation as a leading voice in modern haircare and styling.
IMPACT
The programme delivered a significant uplift in Hershesons' share of voice and industry visibility – a 98% year-on-year increase in media mentions – securing the brand a place among the top 15 in the total haircare category.
