GISOU
Description
OBJECTIVE
To increase brand awareness and drive sustained engagement for Gisou in the UK market. Build stronger recognition of the brand's hero ingredient – honey – while reinforcing its distinctive story, rooted in beekeeping heritage and brought to life through authentic founder-led storytelling.
STRATEGY
BLANKET positioned Gisou as a culturally relevant, conversation-driving beauty brand – anchored in rich storytelling around its hero ingredient and amplified through high-impact, shareable moments.
EXECUTION
BLANKET delivered a multi-layered communications programme spanning press relations, influencer engagement, seeding and retail partnerships. We maximised key brand moments, including pop-ups and experiential activations, building anticipation and driving footfall through targeted media and influencer outreach – from securing "what's on" coverage ahead of openings, to curating attendance from key press and creators, to facilitating founder engagement that generates both footfall and high-impact content. Standout moments include securing Rosie Huntington-Whiteley's attendance and content at the Covent Garden holiday pop-up – a partnership that went on to inform a wider campaign collaboration.
IMPACT
The programme continues to deliver strong brand visibility and sustained engagement, cementing Gisou's position as one of the UK's most recognisable and culturally relevant beauty brands, with memorable activations and influencer moments driving widespread reach and conversation.
