CeraVe x Jack Whitehall
Description
OBJECTIVE
To support CeraVe's #FactCheckYourFeed campaign by partnering with a high-profile talent to challenge skincare misinformation on social media and promote trusted, science-backed skincare advice.
STRATEGY
Leverage a well-known, relatable personality to engage mass audiences, spark conversation around common skincare myths, and reinforce CeraVe's position as a credible authority in skincare, particularly among younger consumers.
EXECUTION
We partnered with Jack Whitehall to create engaging content that tackled skincare misinformation in an accessible, entertaining way – using humour and education to encourage audiences to question misleading advice online and seek expert-backed guidance.
IMPACT
The campaign amplified the #FactCheckYourFeed message at scale, generating over 17M impressions and a total reach of over 15M, with an average engagement rate of 2.1% – driving widespread awareness and conversation around skincare misinformation.