Catherine Hurley
Description
Elevating Catherine’s Profile to Drive Awareness for NEWROAD 30
To support the growth of NEWROAD 30, we developed a targeted PR strategy focused on establishing Catherine as both a respected brand founder and a leading voice in health and wellness.
In less than five months, we secured over 30 pieces of top-tier editorial coverage, with a combined reach of over 29 million. This included dedicated profile features on Catherine in leading publications such as SheerLuxe, The Standard and Country & Townhouse, positioning her as an authoritative voice and expert founder.
Alongside founder profiling, we secured product coverage for NEWROAD 30 in premium lifestyle, fashion and wellness titles including Vogue, W Icons, Grazia, Marie Claire and Condé Nast Traveller.
By building Catherine's personal profile in tandem with the brand narrative, we increased awareness of NEWROAD 30 among highly engaged consumer audiences, strengthening both founder credibility and brand recognition.
