Bobbi Brown
Description
Bobbi Publicity - ‘Still Bobbi’ UK Book Launch
Alongside managing communications for Jones Road Beauty in the UK, we led the publicity strategy for the launch of Bobbi Brown's debut memoir, Still Bobbi.
Our approach focused on securing high-impact press and broadcast opportunities beyond the traditional beauty landscape, positioning Bobbi not just as a beauty icon, but as an entrepreneur and author in her own right.
We delivered dedicated coverage across national print, broadcast and digital media, including key television appearances on ITV's This Morning and Sky News, alongside a programme of radio and podcast interviews.
Each profile opportunity was designed to create a halo effect across the book launch and the Jones Road Beauty brand, driving awareness, credibility and audience engagement among new audiences.
