Armani Beauty x Hannah Dodd
Description
OBJECTIVE
To drive awareness of Armani Beauty's newly reformulated Luminous Silk Foundation, aligning the product with the perfect cultural moment: the highly anticipated Bridgerton Season 4 premiere.
STRATEGY
Partner with Hannah Dodd and makeup artist Sara Hill to authentically showcase a product Hannah has used for years, harnessing the cultural weight of the premiere to engage beauty and fashion audiences at scale.
EXECUTION
We created a full Armani Beauty look for Hannah Dodd at the Bridgerton Season 4 premiere in Paris, capturing intimate, behind-the-scenes getting-ready content centred on Luminous Silk Foundation. To extend the moment's reach and lend it editorial credibility, we also secured exclusive coverage with Grazia, featuring integrated product links.
IMPACT
The campaign turned a single red-carpet moment into standout results across social and editorial channels – generating 552.8K engagements, 5.7M video views, 6.8M reach and 8M impressions, and firmly cementing Luminous Silk Foundation in the cultural conversation.
